All You Need to Know About Influencer Marketing

It is impossible to scroll through social media without seeing some form of influencer marketing.

Everywhere you look, you see influencers are showing off their latest clothes, shoes, makeup brands or flowers, and that’s just the beginning.

Traditional posts, popular Instagram stories or long videos, there are always new ways to sponsored influencers their brands on their favorite platforms

In this article, we will take a moment to find out what is the meaning of influencer? What is influencer marketing? And what is its importance? Is it really a quantum leap in the world of marketing?

You will find all that and more in this article, keep reading.

Table of Content:

• What is an Influencer?
• What is Influencer Marketing?
• Importance of influencers
• Influencer marketing statistics
• Types of Influencer Marketing
• Influencer marketing examples
• How do you find the right influencers for your brand?
• Disadvantages of influencer marketing

What is an Influencer?

An influencer is someone who has the power to affect the purchasing decisions of others thanks to their persuasiveness. 

Note: It is imperative to note that these people are not marketing tools, but rather social relationship assets with which brands and companies can collaborate to attain their marketing plans.

What is Influencer Marketing?

Influencer Marketing is one of the modern types of marketing that relies on the idea of celebrity endorsement and puts it in a modern marketing campaign.

Influencer marketing is also defined as a collaboration between brands and influencers to produce an appropriate and effective marketing campaign

Influencer marketing is used as the bridge between your brand and audience, it acts as a recommendation to say that your brand is worth trusting and checking out. 

A brand reaches out to potential customers who reside on social media platforms.

Of course, you can probably advertise directly on these platforms, but algorithms of platforms change and competition increases, all of that make the influencers a great way to get a good ROI for your business.

Influencer Marketing Statistics:

Influencer marketing is an incredibly popular marketing tool in recent years, according to statistics collected after studying different types of marketing. These statistics include:

• 9/10 brands and companies are using some form of influencer marketing.
• Influencer Marketing Industry to Reach $16.4B in 2022
• The Number of influencer marketing-related companies grew by 26% in 2021 
• Influencer marketing has grown to nearly $13.8 billion in 2021 
• Businesses generate an average of $5.78 ROI for every 1 $ spent on influencer marketing
• Google searches for the word ”influencer marketing” has increased by 465% alone since 2016.
• 90 % of survey respondents believe that influencer marketing is an effective form of marketing
• 67% of brands use Instagram as an effective platform for influencer marketing
• About 1,500 new agencies focused on influencer marketing have entered the market in the last 5 years
• 2016
• 49% of Consumers Depend on Influencer Recommendations

Importance of influencers:

Influencer marketing has many benefits, including:

• Influencer Marketing Improves Brand Awareness

Influencer marketing expands your brand’s reach and enables your target audience to learn more about your story, products and services, all of which leads to increased awareness of your brand.

• Influencer marketing helps your brand build trust 

Building customer trust is very significant especially in today’s business world, and it is extremely difficult in light of intense competition.

But when an influencer shares relevant content about a brand they have tried, that will create a high sense of credibility for the brand in the audience.

• Influencers reach the target audience and increase sales

After several years of experiments and studies, it is confirmed that when an influencer shares the content of your brand on his accounts on social media, this will increase its reach to the target audience (especially when choosing the right influencer for your business) and thus increase sales.

• Influencers associate your brand with millennials & Gen Z Consumers

If your target audience is the new millennial generation, then influencer marketing is your best option, that is because this generation is the main user of social media 

There is no doubt that this millennial generation will bring tremendous value to your brand as it is one of the most profitable demographics

• Influencer Marketing Offers Long-Term Benefits

Similar to SEO, influencer marketing is a long challenge.

You shouldn’t expect massive sales growth from an Instagram Story shared by an influencer (unless that influencer is Jason Statham)!

Influencer marketing is usually seen as a long-term investment that depends on building a good long-term relationship with influencers based on the influencer’s trust in your products, and then you will reap the Fantastic benefits

Types of Influencer Marketing:

There are many types of influencer marketing, including:

• Sponsored content
• Reviews
• Competitions and giveaways
• Product and content collaborations
• Long-term ambassadors
• ‘Takeovers’ on your Social Media platforms
• Guest Blogging

Influencer Marketing Examples:

Here are some examples of Influencer Marketing done right:

• Motorola’s Launch of the Moto Z Family and Moto Mods

One of the most prominent examples of influencer marketing is when Motorola launched a new range of smartphones called Moto Z and Moto Mods.

The main factor that sets these smartphones is that you can toggle “mods” in and out of the phone to fine-tune them just the way you want.

Motorola conducted a market study to determine its target audience, through this study, it realized that its target audience is the millennial generation who is on the YouTube platform, and to target this customers, Motorola used influencers on YouTube to increase awareness of this company’s products

They chose to work with 13 influencers from different industries to reach a wide range of potential buyers

Campaign results are 11.6 million views of YouTube influencers’ videos with 122,000 clicks to motomods.com

• Sony PlayStation Campaign to Promote Virtual Reality Headset

Sony has organized a well successful influencer marketing campaign in Canada to promote its recently launched virtual reality headsets.

He chose to work with Canadian tech and gaming influencers by showing influencers enjoyment using the headset.

This campaign on Instagram succeeded in receiving nearly 12,500 likes, with 200 a comment for each post.

YouTube engagement was 25,00 views, 2,000 likes, 350 comments and more than.

• American Eaglelarge with TikTok Megastar

One of the examples of influencer marketing is the collaboration of American Eaglelarge which is a clothing brand in America with TikTok megastar.

This collaboration has featured a variety of clever ads including a TikTok jeans video, a large billboard and a one-of-a-kind dance on the TikTok platform celebrating the collaboration between American Eaglelarge and Disney.

How do you find the right influencers for your brand?

There are two ways to find the right influencer: 

The first is to search for them on the appropriate platform, for example, if you are looking for an influencer on Instagram (because it is the largest platform for the presence of influencers), you must search for hashtags associated with your product or service, and then you can communicate with them via direct message or other communication methods that they have placed within their bio.

The second and easiest way is to cooperate with an agency specialized in influencer marketing, where this agency takes the burden of all the previous steps for you.

It will search for the right influencer, then contact him and make an agreement with him.

PlusAd is an agency specialized in influencer marketing, we can choose the best and most suitable influencer for you and then we will choose the right way for the influencer to promote your brand.

All you have to do is contact us at 0000 and we will take care of the rest to reach the goal you want.

Disadvantages of influencer marketing:

Despite the great advantages that influencer marketing has been able to prove in recent years, there are some disadvantages to it, including:

1. Needing to accurately choose the right influencer for your brand

Working with the wrong influencers can do more harm to your brand than good, so you need to choose the right influencer who will showcase your products well so that the Ads do not turn against you

2. The risk of negative publicity due to the public image of the influencer

You must choose an influencer with positive public images so that they can adequately represent your brand.

3. High cost

The cost of advertising on traditional media like TV, Radio, and more is still cheaper than influencer marketing, although influencer marketing can achieve greater results.

4. Influencers fraud

Some influencers have artificially inflated the number of followers on their accounts through some services that give them fake accounts, so you should ensure the effectiveness of the influencer’s followers before choosing it.

Conclusion

The basic idea of influencer marketing is engaging with influencers who have fairly strong networks with the aim of conveying your brand message to a larger audience.

Maybe it’s time to change your view of influencer marketing and start believing the huge benefits this type of marketing can bring to your business.

You still have time to be in competition, if you don’t know how to get started, contact us at PlusAd and we will help you reach your highest potential.

We are waiting for your call at 0000000